ð
Һڵ ̿ ȯ ȣ ν ִ. ̿ ߸ ɼ ģȯ ġ ߱ϰ ִ. Һڰ ܼ ģȯ ǰ Һϴ Ϳ ġ ʰ ǰ ߱ϴ ġ δ ݰ ô뿡 ü Һ ŷڿ 漺 ϴ ȴ.
ȯ ȣ, ɼ, ڿ åӰ ϴ Ȱ ǹѴ. ڻ ǰ̳ ȫ , ģȯ Ư̳ ִٰ ϴ . ǥ ȯģȭ ǰ Ű¡ Ҽ ̵ Ȱ ģȯ ķ ģȯ 귣 ̹ Ȱ ִ.
, ö , ν پ ǵġ ʰ Һڸ ϴ 찡 . δ ģȯ ұϰ Һ ̸ ǰ ģȯ̶ Ǵ ٰ ϴ ‘(Greenwashing)’ ҷ ۿѴ. Һڿ ŷ 踦 ߸ٴ ؾ Ѵ.
볪 ģȯ̶ ݽ(Kohl’s) Ʈ(Walmart), ѹ 550
̱ ŷȸ(Federal Trade Commission, FTC) ̵(Green Guides) ؼ Һڸ ⸸ϰų ظ ҷŰ ȯ ϱ ħ ϰ ִ. ش ̵ 1992 ó ķ 1996, 1998, 2012 Ʈư Ʈ ˷ ִ. ƮǴ 뿡 ȯ Ϳ ǥ, Ȱ뿡 ǥ, ź ٷ ȴ.
̱ ģȯ ϰ ϴ ̶ ŷȸ ̵带 Ư ؼ Ѵ. ģȯ Ƿ ΰ ֱ ̴. ֱٿ ־ ʴ 볪 ̿ ǰ 24 ģȯ̶ ̱ Ŵ ü ݽ(Kohl’s) Ʈ(Walmart) ŷȸκ Ҹ ʴ. ȸ 볪 ̿ ̿ ȯģȭ ؼ طο ȭ ϸ Ḧ Ʊ ȯ ִٸ ģȯ ƴ. ȯü 볪 ̿ ȯϷ ȭ ؾ ϸ Ѵٰ ϸ鼭 ȸ縦 ŷȸ ߴ.
ŷȸ ݽ Ʈ ⸸ ģȯ ̳ Ÿ ظ ҷŰ ߴϰ ش о߿ ū 250 300 ΰϴ ûߴ. Ҹ װ Ҿ ŷȸ ̱ ΰ , ش ʴ ̴. ̿ ŷȸ Һ ȣ 繫 (Samuel Levine) “ݽ Ʈ ̿ ǰ 볪 ߸ ǥ Ƿ 鸸 ̴. ȯ Һڿ ο ظ ָ, 밡 ġ ̴” ߴ.
̿ܿ ŷȸ ȸ鿡 : ǰ 볪 Ǵ 볪 ٴ ¥ 볪 ߴ 볪 Ǵ 볪 ǰ طο ȭ ų, Ḧ ߰ų, ȯ濡 ϰų, ʴ ƴٴ ٰ ߴ п ⸸ ŷȸ Ģ ϴ ߴ ġϵ ûߴ.
ĶϾ ̶ ź ߸, , ź
ܿ ̱ (State) ұǿ ִ ÿ ü ִ. 2024 1 ȿ ĶϾ ‘ڹ ź (The Voluntary Carbon Market Disclosures Act, AB-1305)’ Ư ģȯ 鿡 ĶϾ ϴ ѱ ̶ ʼ ؾ Ѵ. ‘ź ߸(Carbon Neutrality)’, ‘ (Net Zero)’, ‘ (Emissions Reductions)’ ź ϰų ĶϾֿ ‘ڹ ź (Voluntary Carbon Offsets)’ ‧Ǹ‧‧ ϰ 䱸 ΰν ڹ ź 忡 ‘’ ܼϴ ǥ Ѵ.
̿ ĶϾ ϰ ִ ѱ ܺ ڹ ź (AB-1305) ֿ .
1.
ü ؼ ؾ ϴ Ưϰ ִ. ü ĶϾ ڹ ź ⸦ ‘ϰų Ǹϴ’ ̳ ĶϾ ڹ ź ⸦ ‘ϰų ϴ’ ̳ ĶϾ ‘ź ̹ Ȥ ź ⷮ ’ ϴ ̳ еȴ. شϴ Ʈ ϴ ǹ ؾ Ѵ. ü ؾ ϴ Ʒ , ش KOTRA ν Խ ؿܽ崺 Ȯ ִ.
2. ɼ
ڹ ź Ը ĶϾ Ǵ ̳ ο ȴ. , ϰ ִ ź ‘ź ߸’, ‘ ’, ‘ ’ ѵ , ½ǰ Ͻϴ ȮDZ ſ ϴ.
3. ó
䱸Ǵ ּ 1 Ʈؾ ϸ, ش Ϸ 2,500( Ѿ Ѽ 50 ) λ ΰ ִ.
ش ȿʿ ̳ ģȯ Ȯ ϱ Ʈ ڷḦ ϰ IJ ؾ Ѵ. ڷḦ غϴ ʼ̸ ŷڼ ̴ 3 ʿϹǷ ̸ ϴ ٶϴ.
û
̱ ɼ Ŀ ŭ к ϱ ÷ ȭ Ǵ , ̱ ϰ ִ 츮 鵵 ̷ ȭ 䱸ȴ. ģȯ ϴ ó, Ҽ, ȸ Ѽ ɰ ʷ ֱ ̴.
ٸ ִ ؾ ұ? þü A ǥ ͺ信 “ ģȯ, ɼ, Ȱ , ڿ, ź ߸ ȣ̳ ɼ Ƿ ؾ Ѵ. ǰ , ܼ ģȯ̶ ϴ ͺٴ, Һ ǰ 50% ģȯ ǰ̶ ϴ ϸ, 翬 ̸ ħϴ 輺 ־ Ѵ” ߴ. ü Ʒ . (Ʒ ŷȸ ̵ Ϻθ ̸, Environmental Claims Summary of the Green Guides (ȯ ȣ ȯ ົ) Ȯ ִ)
غ , ̱ ģȯ ð ȭϴ Ȯϰ 常 ϰ ÷ ȭϰ ִ Ȳ ϰ ֽ ϸ, ̿ ϰ ϴ ̴. ÷ ٲ Ȳ ϰ Ƿ ο ȭ ؼ ֽϴ ߿ϰ 䱸ȴ. ұԸ ﰢ Ƿ ͵ ʿϴ.
ۼ: ̱ Ǹܹ븮
ڷ: Federal Trade Commission, Green Guides, California Legislative Information, KOTRA Ǹܹ븮 ڷ